Influence de Facebook et Twitter sur le référencement
mardi 7 décembre 2010 à 12:18
Google et Bing confirment que votre présence (les liens) dans Twitter et Facebook influencent votre référencement dans leur moteur respectif.
De plus Google et Bing classent les différents profils influents : on parle de TwitterRank ou encore "Author Authority" chez Google et "Social Authority" chez Bing. Les liens provenant des profils influents auront alors plus d'impact pour votre ranking.
Les tweets, retweets, liens sur pages fans facebook,.. rentrent clairement dans les nouvelles stratégies de link building.
Notez qu'il serait préférable d'obtenir 50 liens depuis 50 comptes différents, plutôt que 50 liens depuis le même compte. Les tweets et retweets sur le long terme pourraient également être un des critères de pertinence d'un lien : ils pourraient être considérés comme représentatifs d'une valeur durable.
Interview menée par Danny Sullivan (http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389)
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.
Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?
Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)
Google: Yes we do compute and use author quality. We don’t know who anyone is in real life
Danny Sullivan: Do you calculate whether a link should carry more weight depending on the person who tweets it?
Bing: Yes.
Google: Yes we do use this as a signal, especially in the “Top links” section [of Google Realtime Search]. Author authority is independent of PageRank, but it is currently only used in limited situations in ordinary web search.
We now know that those link sharing activities on Twitter + Facebook are evaluated based on the person/entity sharing them through a score Google calls "Author Authority," and Bing calls "Social Authority."
De plus Google et Bing classent les différents profils influents : on parle de TwitterRank ou encore "Author Authority" chez Google et "Social Authority" chez Bing. Les liens provenant des profils influents auront alors plus d'impact pour votre ranking.
Les tweets, retweets, liens sur pages fans facebook,.. rentrent clairement dans les nouvelles stratégies de link building.
Notez qu'il serait préférable d'obtenir 50 liens depuis 50 comptes différents, plutôt que 50 liens depuis le même compte. Les tweets et retweets sur le long terme pourraient également être un des critères de pertinence d'un lien : ils pourraient être considérés comme représentatifs d'une valeur durable.
Interview menée par Danny Sullivan (http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389)
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.
Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?
Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)
Google: Yes we do compute and use author quality. We don’t know who anyone is in real life
Danny Sullivan: Do you calculate whether a link should carry more weight depending on the person who tweets it?
Bing: Yes.
Google: Yes we do use this as a signal, especially in the “Top links” section [of Google Realtime Search]. Author authority is independent of PageRank, but it is currently only used in limited situations in ordinary web search.
We now know that those link sharing activities on Twitter + Facebook are evaluated based on the person/entity sharing them through a score Google calls "Author Authority," and Bing calls "Social Authority."
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